OUR POSITION ON AI
AI is everywhere in marketing. Serious implementation is not.
Access to models has become easy. Putting a general-purpose model behind an interface is not, by itself, innovation.
For us, implementing AI means deeply understanding the work you want to transform, designing genuinely specialized systems and agents, and knowing what to entrust to a model and what not to. Not everything needs AI: the value lies in using it where it can genuinely add capability, inside the right process.